Marketing and advertising are used to gain customers, establish a brand or image and extend your visibility. Study what others are doing to advertise their makeup business and take classes in small business marketing to gain a basic understanding of how to promote your skills and expertise.
There are lots of way to help you here are some ways to look at
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Be on Google ads,craiglist, make some business account on facebook and tweeter for exposure.
Then if your finding difficult ways to look for keyword that is best for your business try also this one program gives powerful information in an easy to understand format. The Ad Cost tool allows you to see how much companies pay to advertise in a particular market.
or you can do it manually on google keywords.